The Future of Social Business

Properly marketing on social media platforms is difficult. The current tide is moving toward quality over quantity and everyone seems to be advocating for social engagement these days. But the essence of engagement has yet to be mastered (with the exception of a few) and because most companies expect a quick ROI on their social media experience, they are not so concerned with actually engaging their audience.

This leads people down the path of ‘doing what everyone else is doing’ and inundates platforms with low quality posts that don’t create quality engagement and don’t produce any profit for the companies that use these platforms.

It is important to keep in mind social media ROI doesn’t have parameters nor is it confined to a single definition. You have to conduct an in-depth analysis of your social media presence, process, and parameters to identify expectations of your social media audience and make sure those align with the quality of information and engagement that is being posted, tweeted, and shared on platforms. 

You have to remember that social media is a catalyst for sharing information and for users to see a side of your company that they may not have been aware. Engagement must be personified. Humanizing your social media presence is the key. You cannot dismiss how you interact with your potential brand advocates.

We leave you with the opening Keynote discussion from the 2014 Social Shake-up, one of the largest social media conferences in the United States. Staying up to date on emerging trends in the realm of social media is important to your success. We hope you enjoy learning about this as much as we do.